The ideal for consumers is owning a high-end piece of hardware. For years we have been consistent in saying that a combination of a hardware and software model is the way to go. With GeForce NOW, Nvidia is following a similar model with a different audience.Ĭloud subscription services are a long-term build. Microsoft and Sony are creating their own cloud subscription services that they hope will sell more of their hardware. For us this has been the biggest advantage of GeForce Now, because while we have a high-end PC, we have many devices we like to use to play games. Even for consumers with a high-end PC, a service like GeForce Now can be a nice bonus when you don’t have access to your core system. The beauty of this type of service is it works across multiple screen devices. We have tested it on regular PC and Android tablets. GeForce Now will also have penetration into Korea, Japan and Russia, via Nvidia partnering with local providers.ĭFC has been testing GeForce NOW in beta for some time. The beta focused on 30 countries including the U.S., Canada and much of Western Europe. Games still need to be purchased separately (of course some high-end games like Fortnite and League of Legends are free). GeForce NOW is a service about getting cloud access to hardware. Get on the radar of consumers when they are young and poor, and they will likely be around when they become more well-to-do adults. This funnel approach is a well-proven game industry model. A certain percentage of GeForce Now users will eventually upgrade to Nvidia hardware. It is a way to get consumers into the Nvidia eco-system early in their gaming life cycle. The service basically allows subscribers to rent a high-end PC until they can afford their own system. GeForce Now is designed for both Nvidia’s current customers and its potential future future customers. They just can’t afford these cards that can cost more than a video game console system. In many cases these are teenagers who crave a high-end Nvidia graphics card. The problem with many PC games is many consumers simply do not have the hardware to run those games. GeForce Now faces many of the issues of other cloud gaming services, but Nvidia has a long-term business model that could prove sustainable. This definitely included Google Stadia which launched in late 2019. For PC gamers this is a much better deal than Google Stadia.ĭFC Intelligence has been skeptical of business models around cloud gaming. There is also a free service where consumers get full access, but session lengths are limited to one hour. This $5 price includes the first 3-months free and is good through 2020. GeForce Now is launching as a $5 a month subscription service. Today in a blog post, Nvidia announced GeForce Now is open for all and the service is officially launching. The GeForce NOW cloud gaming service has been operating for several years.
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